Marketing Executive - Bristol

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£22,000 - £26,000 - Marketing
Ref: 625 Date Posted: Tuesday 11 Jan 2022
The Marketing Executive will support the Head of Sales and Marketing and the Senior Marketing Executive in the delivery of marketing campaigns. The Marketing Executive will work across a broad range of media including traditional and digital channels, managing their own marketing projects and writing copy. There will be a strong focus on working collaboratively with our web agency to manage digital campaigns.
 
Key Responsibilities:
  • Writing and proofreading copy.
  • Working with our web agency to generate leads through digital campaigns.
  • Optimise the company website using best web page practices for improved customer journeys and web experiences.
  • Posting regular content on our social media channels to engage target audience, increasing followers and reporting on results.
  • Create email campaigns for B2C and B2B communications.
  • Monitor campaign results using data from Google Analytics, social media, Salesforce and Google Ad reports from our web agency.
  • Supporting marketing and PR campaigns including digital activity.
  • Collaborate with other areas of the business to improve not only the performance of marketing campaigns but also for the betterment of internal business functions.
  • Liaising with external agencies, designers and printers.
Key Results:
  • Producing engaging copy that resonates with our target audience.
  • Ensuring website is up-to-date and that there is regular traffic coming to the site.
  • Effective ROI for digital campaigns with consistent monthly conversions.
  • Effective relationships with agencies, suppliers and colleagues.
  • Managing tasks on brief, on time and within budget.
Required Skills:
  • Copywriting
  • Experience with a CMS
  • Social media
  • Campaign and project organisation
  • Highly organised and efficient
  • Analytical
  • Attention to detail
  • Creative & critical thinking
  • Planning and organisation
  • Problem solving
  • Team working
Skills that would be advantageous:
  • Experience in the financial services industry.
  • An understanding of PPC, SEO and Google Analytics.
  • Experience of Adobe Creative Cloud to assist in the design and production of marketing materials including leaflets, flyers and product literature.
  • Photography.